When brands discuss “sustainability,” the term can mean many things. While some fashion brands clearly outline their sustainable practices, others do not, and there’s no universal standard for measurement. This topic is still evolving in the fashion industry, and there’s much to explore in terms of what it truly means to be sustainable.

I approach sustainability from a unique perspective: “less is more.” As a small, independent brand, my size inherently results in a smaller environmental impact compared to larger companies. As I often say, bigger is not always better—except when it comes to heels! Bigger is Not Always Better Except When It Comes to Heels!

My Ruthie Davis brand has forged a strong, long-term relationship with a single factory, allowing them to become experts in crafting my shoes and continuously improving quality. In contrast, large conglomerates manage extensive supply chains with 500+ facilities, making it difficult to enforce consistent social and environmental practices. This often results in quality control issues and increased waste from defective products.

Being a micro brand also means operating on a smaller budget. Larger brands exert a greater environmental impact through their expansive sales and marketing efforts. Think about fashion weeks, global trade shows, and extravagant events that small brands cannot afford. Big companies fly in celebrities, influencers, and press, covering costs for flights, hotels, and more. Do they include these impacts in their sustainability reports? Perhaps they should.

Overall, a micro business like mine has a significantly smaller footprint compared to larger fashion conglomerates. By choosing to shop with smaller independent fashion brands and investing in quality artisan products that withstand time and trends, customers can make a meaningful difference in reducing the overall environmental impact.

I have always personally loved a platform heel because it gives you the height but is less of a pitch or angle on your arch as the front platform negates the pitch. You can have a 6-inch heel with a 2-inch platform, and it will have the pitch of a 4-inch heel. You can have maximum height that is still wearable with a platform.  So as to sustainability for your feet not to hurt at a wedding or event so you can last longer - Lol - yes!  My platform styles are what people loved from me, especially the performers like Beyoncé, Gaga and Ariana Grande who would wear them on stage while performing. 

I can’t put one first as they are totally integrated. Every one of these characteristics is crucial when I design my platform heels. I know that high heels are not usually the most comfortable to wear, which is why I prefer a platform heel so more people can enjoy my heels. I design styles that allow for comfort and require quality workmanship and materials for that style to be achieved. You can’t stand out and stand strong if your feet hurt, or you can’t walk, which is why the comfort and wearability is also built into each style I design and these qualities all add to the long term sustainability.