There's a prevailing assumption that bigger is always better in the realm of business, epitomized by the relentless pursuit of scaling products showcased on platforms like "Shark Tank." Yet, the landscape is shifting. In 2024, there's a growing desire for autonomy, control, and flexibility, accompanied by a disdain for stress, fruitless meetings, and bureaucratic layers.

Consumers, too, are vocalizing their demand for direct engagement with brands and the personalities behind them. Across industries, including fashion, the trajectory points towards leaner, more agile enterprises. I aim to discuss in my Blog the running of a Micro Fashion Business – constructing your company meticulously, without reliance on external forces, fostering self-sufficiency and sustainability.

This path demands the courage to decline distractions, the resilience to hone in on your products and brand identity, shedding the trappings that falsely signal success, and the confidence to carve a unique path, rather than conforming to conventional business models. Many smaller startups, particularly in fashion, ultimately fail. Why? It is usually due to their lack of sustainability, tethered to outdated models characterized by excessive spending and an expensive facade of success that masks poor financial health.

Accolades and social media hype don't equate to product sales. The era of investors rescuing debt-ridden companies solely based on brand equity is over. Personally, I manage a global, sustainable, and profitable designer shoe brand virtually solo, with a select group of skilled contractors who I work with. This model affords me full autonomy over both my life and my brand, basically running my business via my iPhone. This is the future of entrepreneurship.